Family-owned online wine shop in the USA has been in the business since the 1980s serving the finest of wines across the globe. They offer a variety of wines from California, France, Germany, Spain, and Austria at a discounted price compared to their peers.
The online winery has always been focused on providing top-notch customer service while implementing an efficient platform for its staff to manage daily operations. We at Aktiv owing to years of Magento expertise have had the chance to transform their digital goals into reality.
Here’s how it went!
Magento 2 Website Development for Wine Shop
The transition from an offline store to fully-equipped e-commerce required the winery store to focus on the major pinpoints for design to avoid frustrations in searching and navigation on the site, inaccurate pricing details, and rigid checkout processes.
The eCommerce consultants at Aktiv conducted several eCommerce platforms heuristics and based on those evaluations the wine seller finally agreed to proceed with Magento 2 Website Development.
Here's why you should consider Magento for your E-commerce store!
Considering Customer Preferences for the Online Wine Shop
Following multiple consultation sessions and the requirements gathering process, we drew out several pain points for the Winery store. They didn’t want to end up losing customers because:
- A customer tried to find an alternative to a particular wine, they were redirected to nowhere, and they ended up leaving the store without making a purchase.
- Another customer was frustrated searching for a particular wine but couldn’t find it as it might be out of stock and isn’t displayed in the store.
- Some customers found the checkout process lengthy even after they opted for store pickup.
- Customers complained about difficult navigation following the wide variety of wine options available in the store.
Magento Website Implementation Plan for Online Wine Shop
We came up with a strategy to focus on three main pain points, keeping our brainstorming focused on the customer’s journey.
- Design a Magento website for the wine shop that allows users to find products they want quickly.
- Enable multiple access points to the checkout page following transparent delivery options and precise shipping calculations.
- Include must-haves like location-wise Sort by/Filter.
Shipping Method-wise Calculation:
Created table rates for different shipping categories like FedEx, ILS, and GLX that would automatically fetch total calculations for different countries, states, and the number of wine bottles.
Alongside fetching shipping rates based on the selected category, we have managed the standard handling fees for different quantities and locations.
Payment Integration:
We have configured Google Pay, Apple Pay, and Authorize.net using the Square payment method.
Customized Shipping:
The online wine shop in the USA serves its products across several countries and states, so; we have managed to fetch and display products that are available in a particular region.
We have triggered alert action if a user adds products other than available products in the selected country/state to the cart.
Product Display Customizations
As the wine shop has various products and wants to showcase them regardless of the stock-outs as a part of up-selling, we have provided an option for online wine purchasers to view out-of-stock products.
Customized Sorting Attributes in Magento Website for Wine Shop
We have managed to display the Best-selling products collection to help the newbies identify the most-sold wines and help them in decision-making.
Checkout Customizations>
As the users land on the checkout page, they will be asked to choose from two type fields- Business and Residential address type.
The shipping method price will be updated based on the address type. If a user selects a business type, the shipping charges will be applied accordingly, and the same goes for the residential type. Admin can set the price manually from configurations.
The winery shop wanted to have a store pickup option for the users. So, we have placed the pickup type before the shipping address step to help users skip additional address fields if they opt for store pickup.
Success Metrics for Magento Website for Wine Shop
- Higher rate of online orders.
- Most minor complaints registered to the store about delivery and checkout.
- Decreased bounce rates.
- Reduced monitoring time for delivery, shipping, and packaging fees for the staff.
If you are looking forward to customizing your store according to your customers’ preferences, let’s discuss your commerce requirements.
Also see how we performed- Custom Magento Website Development for an E-Pharmacy Store
