Your Estimator Shouldn't Rebuild the Math on Every Sign.
In signage, pricing a sign is pricing a production process. Change the size, the material, the faces, or the lighting and the whole cost changes. Quote it from a spreadsheet and old job history, and you either underquote and lose margin or overquote and lose the deal.
Where Signage Quotes Break Down
3-5 Days to Quote
Every custom sign is priced by hand. Buyers go with whoever sends an accurate quote first, not last.
The Price Is Guesswork
Two estimators quote the same sign differently. Margin swings from job to job with no guardrails.
Made-to-Size Breaks the Tool
A customer wants a 2,300 mm fascia or 18-inch channel letters. Simple quantity-times-price software can't handle a size that isn't on a list.
Underquoting Shows Up on the Floor
The quote never reflected real material and fabrication time. The job loses money before it's built.
Unbuildable Combinations Get Sold
A lighting type that won't fit the cabinet, a face material that breaks the build, caught after the order.
Stock Surfaces During the Job, Not the Quote
Long-lead substrates and LED modules aren't checked at quote time, so delivery dates slip.
From a Sketch and a Size to a Confirmed Order, In Minutes Odoo CPQ puts your material rules, build logic, and pricing into the quote itself, so any sign, catalogue or fully custom, is configured right the first time.
1. Configure
Estimator enters the sign's size, material, faces, lighting, and mounting, guided by your rule-based configurator. Parametric handles any real dimension; variants handle catalogue items.
2. Price
Material area, trim, LED modules, hardware, and labour price in real time as the spec changes. No manual lookups.
3. Quote
Generate an accurate, itemised quote in seconds, with the exact build behind it.
4. Manufacturing
Quote confirmed, MO and BOM auto-generated and routed to production. Zero re-entry between sales and the shop floor.
A channel-letter set is priced by letter height, depth, face and return material, and illumination, and every size changes the material and labour. Price it off a spreadsheet and margin is a guess.
WITHOUT CPQ
Each letter set re-costed by hand from height, depth, and material
Illumination and transformer sizing worked out separately, often wrong
Quotes take days; the customer has already got three other bids
WITH ODOO CPQ
Parametric configuration prices the set from actual letter height and depth
Face, return, and lighting rules block combinations that can't be built
Auto-generates MO and BOM on confirmation, zero re-keying
Dynamic MO operations adapt fabrication steps to the chosen build
Monuments and pylons combine structure, cabinet size, faces, and foundation. One wrong assumption on structure or foundation and the whole job is re-engineered.
WITHOUT CPQ
Structure, cabinet, and foundation priced from memory and old jobs
Multi-tenant panel counts and sizes re-calculated by hand each time
No stock check on long-lead structural material at quote time
WITH ODOO CPQ
Configures cabinet size, faces, structure, and foundation per site
Parametric pricing scales material and labour to the real dimensions
Compatibility rules keep structure and load choices valid
Real-time stock visibility on long-lead substrates and steel
Illuminated Cabinets & Lightboxes CPQ
LightboxesBlade SignsFascia SignsCabinet Signs
Cabinet size, face material, and lighting type all move the price together, and the LED module count depends entirely on the dimensions. Manual math is slow and easy to get wrong.
WITHOUT CPQ
LED module and power supply counts estimated by hand per size
Face material and lighting combinations quoted without validation
Inconsistent pricing across estimators on near-identical cabinets
WITH ODOO CPQ
Parametric configuration calculates LED modules and power from the size
Mandatory vs optional logic: cabinet and lighting mandatory, extras optional
Real-time pricing across every size and material combination
Slow turnaround on jobs that should be quoted in minutes
WITH ODOO CPQ
Parametric pricing from width, height, and material, instantly
Finishing options configured and priced as part of the quote
Consistent pricing across high volumes and every estimator
Wayfinding & Interior Sign Systems CPQ
Wayfinding Room IDADA SignageDirectories
A wayfinding package is dozens of related signs on one job. Managing that as one quote, with revisions, is where spreadsheets fall apart.
WITHOUT CPQ
Dozens of sign types priced and tracked on separate lines by hand
A single design change forces a full manual re-price
Compliance and spec details lost between quote and production
WITH ODOO CPQ
Many related signs configured on one job, rolled into a single quote
Change one sign and the quote re-prices cleanly, no full rebuild
Auto-generated BOMs carry the exact spec through to production
Digital & LED Display CPQ
LED Video WallsDigital DisplaysMessage Centres
Digital displays are configured by size, pixel pitch, and mounting, with big price swings per choice and long-lead components behind them.
WITHOUT CPQ
Module counts and pricing by pitch and size worked out manually
Long-lead LED components quoted without a stock or lead-time check
Mounting and structure priced separately and inconsistently
WITH ODOO CPQ
Parametric configuration prices by size, pitch, and module count
Compatibility rules keep pitch, size, and mounting choices valid
Real-time component visibility on long-lead display parts
MO and BOM generated automatically on order confirmation
See what’s possible with Odoo CPQ!
50%
Reduction in Time to Quote
Reduction
90%
Reduction in Complex Configuration Errors
Reduction
25%
Increased Sales Revenue
Increase
100%
Accuracy across all teams, all channels
Increase
FAQ's
CPQ (Configure, Price, Quote) software for signage lets sign companies configure a sign from its real inputs, size, material, faces, lighting, and mounting, apply pricing rules automatically, and generate an accurate quote and manufacturing order. It replaces manual, spreadsheet-based estimating and connects the quote directly to production.
Through parametric configuration. Instead of choosing from fixed sizes, the estimator enters the actual dimensions, and Odoo CPQ calculates material, components (like LED modules), and labour for that exact build. It handles any level of complexity, from a banner to a multi-part illuminated sign.
Variant configuration works for catalogue items with fixed options. Parametric configuration prices from real measurements, which is what custom, made-to-size signs need. Odoo CPQ does both in one system, so it fits the full range of what a sign shop sells.
Yes. When a configured sign is confirmed, Odoo CPQ auto-generates the Manufacturing Order and Bill of Materials from the configuration, so production builds exactly what was quoted with no re-entry.
Sign manufacturers with custom, made-to-size, or high-variety work: channel letters, monuments and pylons, illuminated cabinets, banners and wraps, wayfinding systems, and digital and LED displays.
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