It is impossible to compete with other online businesses if you don’t have the right eCommerce development platform. A well-built eCommerce platform is a backbone of an online store, be it for B2C or B2B.
Building an eCommerce store is more than listing your products; it takes the same effort as running a physical store with the corresponding strategic planning level.
Customer engagement, cost management, business objectives, UI-UX branding, all these factors shall be considered when choosing an eCommerce development platform.
Here’s a comparison of Odoo Vs. Magento – the two most reliable eCommerce development platforms.
Overview of Odoo and Magento E-Commerce Platform
Odoo:
Odoo is an extended suite of business applications that helps you build an eCommerce store and lets you manage the inventory, accounting, sales, and essential business operations under one roof. It enables you to simplify complex business workflow and integrate various business applications.
The E-Commerce module in Odoo has a convenient user interface, and anyone with minimum technical expertise can build their online store effortlessly. It comes in the community as well as enterprise versions.
Odoo’s backend functions let one manage all essential business operations. Whether accounting, inventory, sales, CRM, or purchase, one can access everything from a single platform.
Being an Open Source eCommerce platform with powerful and massive community support, Odoo always comes up with new features and extensions to help you change with digital trends.
When setting up an e-store, you could do it by yourself. But, taking the help of a professional Odoo E-Commerce expert is advisable. As certified Odoo E-Commerce experts could help you align your business with the platform offerings.
Consult our certified professionals for a free evaluation of your online business.
As Odoo can manage everything, you can quickly set up the server-to-server payment gateways. You can also manage recurring payments in multi-currency with a secure payment gateway.
Moreover, if Odoo doesn’t support a particular payment gateway, you can always integrate it manually with a professional Odoo agency.
Odoo has a variety of inventory, sales, CRM, and accounting features; intuitive reporting features are an important consideration as you choose between Odoo Vs. Magento E-Commerce platform.
Adobe Commerce (Magento):
Undeniably Magento, which is now Adobe Commerce, is one of the reliable and dominating eCommerce platforms present in the market.
Unlike Odoo, it is comprehensive and customizable according to specific business requirements. Most businesses choose Magento due to their urge to deliver a rich shopping experience for customers.
Other than exclusive eCommerce features available on Adobe Commerce, you have the option to create an SEO-friendly store.
Like Odoo eCommerce, it doesn’t support various backend functions like catalogue management and order/customer management. However, you could always install extensions available on the Magento marketplace.
Since Magento is more mature and popular than Odoo, most payment gateways have ready-made integrations available.
Also, developing an eCommerce store on Magento might require rigorous IT knowledge to set up the store.
In such cases, most businesses consider choosing certified Magento E-Commerce Development professionals.
At Aktiv Software, we can help you connect with our certified Magento developers and consultants to help you set up your eCommerce store.
Conclusion: Choosing between Odoo Vs. Magento eCommerce
Magento or Adobe Commerce is a market leader; as we all know, it is robust, SEO friendly, and stable. So, bigger enterprises with complex business processes should opt for Adobe Commerce.
While with Odoo, one might not require much customization for a basic eCommerce store setup. So, if your business process is simple and doesn’t require high customizations, choosing Odoo for your eCommerce store is advisable.
Odoo has evolved as a challenger to powerful eCommerce platforms like Magento and Shopify. But Odoo holds a compelling USP, an entire suite of business applications. There is no need to buy expensive extensions for various backend operations; everything could be managed in Odoo itself.
Odoo eCommerce is ideal for SMEs with simpler business processes that want to fulfill eCommerce and ERP requirements under a single platform while preferring a pocket-friendly budget.
If you are still confused about choosing between Odoo Vs. Magento, our expert consultants, will help you select a reliable solution while analyzing your business objectives and requirements.
