Configure, Price, Quote (CPQ) software is emerging as a powerful solution across industries, simplifying how companies sell configurable products and services, reducing errors, and shortening the sales cycle.

While CPQ is often associated with manufacturing, its true potential stretches far beyond. From healthcare to professional services, CPQ software empowers businesses to turn complexity into clarity and deliver better experiences for both customers and internal teams.

Odoo CPQ brings all of this together. Fully integrated into Odoo’s modular ERP platform, it helps you reduce quoting errors, standardize configurations, and accelerate sales, all within your industry’s specific context.

Let’s explore how it works across industries.

Explore the Benefits of Odoo CPQ Software across Different Industries

From BOMs to billable hours, Odoo CPQ adapts to the language and challenges of your industry. Whether that’s multi-level Bills of Materials (BOMs) in manufacturing or SLA-based pricing in professional services, businesses need more than a pricing calculator. They need intelligence at the quote level.

Odoo CPQ for Industrial Equipment Manufacturing

A manufacturing firm needs a material handling system with variable conveyor lengths, motorised rollers, custom PLC control, and load sensors. They want the system to integrate with their existing ERP, comply with safety standards, and be delivered in phases across their facilities.

One mistake in the quote, say, an incompatible motor type or missing sensor spec, can delay the entire build and damage client trust.

Typical pain points:

  • Highly variable product configurations
  • Engineering team involvement in every quote
  • BOM errors leading to costly rework
  • Long quoting turnaround times

CPQ Software for Equipment Manufacturing:

Odoo CPQ syncs directly with your manufacturing module, enabling dynamic generation of engineering-ready BOMs based on customer configurations. Through attribute-driven product variants, sales teams can quote solutions using technical constraints and validations etched into the product rules.

  • Dynamic product configurator with rule-based logic for motors, voltage, materials, etc.
  • Auto-generation of multi-level BOMs in sync with Odoo Manufacturing.
  • Lead time estimation pulled directly from real-time inventory
  • One-click routing from quote to production order
  • Enable sales teams to upsell services (on-site installation, annual maintenance) from the same quote
  • Integrated Document Management (DMS) to attach files or specifications to quotes
Odoo CPQ for Equipment Manufacturing

Customer Testimonial: Odoo CPQ for Equipment Manufacturing

Odoo CPQ for Furniture Manufacturing

A customer wants a study chair in vegan leather, with a high back, teak-finished wooden arms, and brushed brass legs. They ask for contrast fabric on the headrest, an ergonomic lumbar insert, and a matching ottoman delivered within a specific date for a home office makeover.

Another client orders 15 lounge chairs for a co-working space, each with a different color scheme and branding element.

With manual quoting, sales struggle to validate feasibility, price each option, and coordinate custom orders with production.

Typical pain points:

  • Thousands of product variations (size, finish, material, hardware)
  • Manual errors in made-to-order configurations
  • Disconnected flow between sales and production
  • Difficulty in managing inventory for customizable parts

CPQ Software for Furniture Manufacturing:

Odoo CPQ for Furniture Manufacturing enables sales teams to configure furniture orders using predefined attributes such as material, color, finish, and dimensions. Quotes dynamically update pricing, BOMs, and delivery timelines, reducing manual errors and enhancing personalization.

  • Attribute-based configuration for size, finish, upholstery, arm style, and more
  • Automatic BOM generation for each configuration, connected to Odoo Manufacturing
  • Optional features (e.g., cushion sets, ottomans, warranties) included in the quote logic
  • Real-time price adjustments based on raw material costs and inventory
  • Automatic handoff from Sales Order to Work Order
  • Attach visual references or spec sheets to client-facing quotes

Explore Odoo CPQ Solution

Odoo CPQ for Professional Services

In professional services, be it consulting, creative, legal, or IT, you’re selling expertise, time, and results. But no two engagements are the same. IT Managed Services, for instance, must juggle tiered support plans, response time SLAs, and recurring billing, all while keeping margins intact.

CPQ Software is inevitable even when you’re not selling parts, you’re selling deliverables, and outcomes. Whether you’re an architecture firm quoting for a new project, a digital agency creating a retainer proposal, or a financial advisory offering service packages, your scope is fluid.

Typical pain points:

  • Vague or inconsistent SOWs
  • Manual rate card calculations
  • Misalignment between quote and actual delivery
  • Lack of margin visibility

CPQ Software for Service Business:

  • Define modular service packages (e.g., “Logo Design,” “SEO Setup,” “Compliance Audit”)
  • Use attribute selections like team size, duration, or delivery format to drive pricing
  • Include billable hours, materials, subcontracting costs- all tracked in Odoo Projects and Timesheets
  • Attach visual mockups, milestone timelines, or SLA terms into the quote
  • Set automated handoffs to Project or Tasks post-confirmation

Odoo CPQ for Custom Printing Solutions

A boutique client requests 300 wedding invitations on linen-textured paper, with gold foil stamping, rounded corners, and custom envelope liners. Another business client wants 5,000 product brochures with UV spot lamination, trifold design, and staggered delivery across 3 locations, plus they need a quote by EOD to finalize their budget.

Now imagine offering personalized quoting for business cards, catalogues, banners, and packaging, each with its finishing, run size, and urgency.

Without Odoo CPQ Software, your sales team is juggling tiered pricing charts, production feasibility, and rush-order calculations manually. With it, you can automate complex pricing logic, validate specs, and send branded, accurate quotes in minutes.

Typical pain points:
• Complex pricing matrices based on size, color, material, and volume
• Frequent last-minute changes or rush orders
• Difficulty bundling value-added services (e.g., design, delivery, finishing)
• Manual effort in generating accurate cost estimates

CPQ Software for Printing Business:
Odoo CPQ automates print job configuration with rules that take into account media type, ink coverage, finishing processes, delivery urgency, and print volume. This helps generate accurate, consistent, and client-ready quotes in minutes.

  • Configure product quotes using attributes like size, color mode, finish, GSM, and quantity
  • Volume-based tiered pricing and auto-application of rush fees or discounts
  • Automatically calculate cost of additional services (lamination, binding, design)
  • Sync with inventory to check paper stock and consumable availability in real time
  • Generate job tickets directly from approved quotes
  • Include a file upload option and proof approval in the quote workflow

Odoo CPQ for Construction & Contracting Services

A client needs a modular kitchen extension with quartz countertops, custom cabinet finishes, and soft-close fittings, designed to fit a specific layout and comply with local building codes. They want to add smart lighting and waterproof flooring but also need a quote that breaks down materials, labor, timeline, and permit costs.

Now multiply that across projects for villas, retail stores, and commercial renovations. Every change request affects lead time, sourcing, subcontractors, and profit margin. Without a smart configuration tool like Odoo CPQ, your project coordinators are stuck redoing estimates in Excel and chasing vendors for availability.

Typical Pain Points:

  • Custom project scope and materials per client/site
  • Dependency on external contractors and fluctuating material costs
  • Slow turnaround in generating detailed estimates
  • High risk of quoting errors leading to project cost overruns

CPQ Software for Construction Business:

  • Configure location-specific rules (e.g., local building code variations or tax rates)
  • Automatically pull real-time material and labor costs from Odoo Inventory and HR
  • Support multiphase quoting for projects that evolve over time
  • Auto-generate proposals and Gantt charts via Odoo Projects integration
  • Sync accepted quotes with subcontracting and procurement workflows

From quoting machines to marketing, buildings to business consulting, chairs to contracts, every industry has its complexity. The quoting process is no longer just a spreadsheet activity. It’s your customer’s first taste of how you do business.

With Odoo CPQ Software, you don’t just generate quotes, you build scalable workflows, standardize complexity, and bring personalization into every deal without slowing down.

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