FES Flowers
Wholesale & Distribution
United States
About Flower Essence Society (FES Flowers – U.S.)
The Flower Essence Society (FES) is a globally recognized organization dedicated to producing and distributing natural flower essence remedies. With a strong legacy in holistic healing, education, and practitioner training, FES serves a diverse community of wholesalers, practitioners, resellers, and retail customers across the U.S. and internationally.
As their community continues to grow, FES needed a more structured and intelligent way to manage their customer and member ecosystem within Odoo.
Partnership with Aktiv
FES partnered with Aktiv to build a tailored contact-management workflow inside Odoo, one that reflects the complexity of their customer segments, approval processes, and membership hierarchies. The goal is to ensure that every customer profile is captured accurately, approved systematically, and linked to the right pricing, company, and ordering logic.
Aktiv’s understanding of custom business workflows in Odoo allowed FES to redesign their Contacts module into a controlled, rules-based system that reduces manual work and aligns with how they operate.
Key Challenges of FES Flowers Before the Enhancement
These gaps resulted in inconsistent customer data, manual verification overhead, and missing links between customer type and pricing.
How Flower Essence Society (FES) Uses Odoo


















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