The hard truth is that those potential buyers who visit your online store trust your customers’ reviews rather than your marketers or salespersons.
According to BrightLocal, 85% of consumers trust online reviews as much as personal recommendations.
A product review is simply an evaluation of your product or service or an event. E-commerce Product Reviews are essential to driving site traffic while giving valuable pieces of information to people trying to buy similar products. Moreover, analyzing customer reviews can let businesses measure customer satisfaction and improve their product/service accordingly.
1/3 of the respondents at HubSpot Research survey considered reviews an essential source to get through the purchasing decision.
Reasons Why You Should Get Product Reviews for e-Commerce Store
If you are still unsure about product reviews, let’s go through the reasons to bring them to your shop.
Build Transparency:
Customers tend to believe shops that have nothing to hide. Be it positive or negative reviews; as a store owner, you need to ensure that you serve your customers with utmost transparency. Customers significantly go through negative reviews to analyze how the shop owner handled the situation or responded to the problem.
Improve your Google Ranking:
The Google Search Engine prioritises your shop through appropriate UGC (User Generated Content). UGC is a new text, image, audio, or video added to your pages by a visitor/user. Similarly, when a user/customer leaves a review on your product page, Google will re-crawl the pages and will reap the rewards by taking it higher in search results.
Increase Conversion Rate:
Potential buyers feel confident about your product when they see reviews from customers who have already bought it. You can also compare similar products to help your customers choose a better product depending on the positive/negative reviews left by other customers.
Improve Marketing Power:
Reviews/Testimonials also help you boost marketing campaigns while building trust and loyalty with customers about your brand. You can also allow customers to upload pictures/videos in reviews so that potential buyers could compare your product from a visual point of view.
Improve Product Quality/Features:
Collecting reviews is like keeping a record of your customers’ likes/dislikes. You can carry out a quick product analysis by sorting negative reviews and identifying the problem. Further, you can improvise your product that best aligns with your customer’s interest.
How to Collect More Product Reviews?
Unless you have a fantastic product at an affordable price, customers will probably go out of their way and drop reviews. So, let’s face reality unless you ask, most customers will not consider it.
Here are some tips for asking customers for a favor:
- Ask for reviews and post-product delivery.
- Add a product review snippet on the product page.
- Send automated mail once the customer has completed the purchase.
- Create a dedicated landing page for particular products to collect reviews
- Offer Discounts/Coupons for review
Product reviews are very important for the success of an online shop. They increase your visitor traffic, reduce the returns rate, and ensure a better conversion rate. So, if you are looking forward to adding product reviews to your Magento 2 store, certified consultants at Aktiv are ready to assist you.
We can help you carve out a section of your Magento store dedicated just to reviews and even include a form so customers can submit their unsolicited reviews.
